Decoding "Despacito"

audio title

Decoding "Despacito"

An Oral History of Latin Music

Leila Cobo


  • Description
  • Author
  • Info
  • Reviews


A behind the scenes look at the music that is currently the soundtrack of the globe, reported on and written by Leila Cobo, Billboard's VP of Latin Music and the world's ultimate authority on popular Latin music.

Decoding "Despacito" tracks the stories behind the biggest Latin hits of the past fifty years. From the salsa born and bred in the streets of New York City, to Puerto Rican reggaetón and bilingual chart-toppers, this rich oral history is a veritable treasure trove of never-before heard anecdotes and insight from a who's who of Latin music artists, executives, observers, and players. Their stories, told in their own words, take you inside the hits, to the inner sanctum of the creative minds behind the tracks that have defined eras and become hallmarks of history.

José Feliciano • Los Tigres Del Norte • Julio Iglesias • Gloria Estefan and Miami Sound Machine • Willie Colón • Juan Luis Guerra • Selena • Los Del Río • Carlos Vives • Elvis Crespo • Ricky Martin • Santana • Shakira • Daddy Yankee • Marc Anthony • Enrique Iglesias with Descemer Bueno and Gente De Zona • Luis Fonsi with Daddy Yankee • J Balvin with Willy William • Rosalía


Leila Cobo:
Leila Cobo is a Fulbright scholar from Cali, Colombia. Cobo is also a classical pianist, novelist, and executive Editor for Billboard. She has published two award-winning novels that have been translated into German and Italian. Her novel, The Second Time We Met, won the Latino Book Award for Best Popular Fiction and was selected by MSN and Latina as one of its top summer reads. Her biography on Jenni Rivera remained among the top 10 most-sold books in Spanish in the United States for more than 25 consecutive weeks and was named a top read by publications such as Latina and People en Español.