A Kabbalah of Food
Stories, Teachings, Recipes
Rabbi Hanoch Hecht
Key Selling Points
- The interest in Kabbalah is at an historically high level aided by celebrity association (Madonna) and the removal of centuries-old restrictions on keeping the teachings secret.
- Hecht is a prominent Rabbi in the Chabad movement, one of the largest Hasidic sects. It dates to 1775 and has continued unabated since. Because of its outreach to all Jews, including those quite alienated from religious Jewish tradition, and its strongly rational and intellectual underpinnings, Chabad has been described as the one Orthodox group which evokes great affection from large segments of American Jewry.
- Hecht is a charismatic person who seems to be able to attract coverage in the press. Articles about, including, or by him have appeared in Jewish and secular media including The Poughkeepsie Journal, The Times of Israel, The New York Times, The Jewish Press, and The Jewish Journal.
- The stories make for compelling reading. They are unique and rooted in old-country folktales which have been passed down from generation to generation. The teachings are non-dogmatic and focused more on the spirit than the letter of the law.
- The recipes feature many beloved dishes such as Latkes, Rugelach, and Hummus, as well as lesser known recipes such as Matbucha (Moroccan Tomato Dip).